Modernized CRM and ERP Landscape Through Cloud Migration and Application Upgrades for an FMCG Leader

Consumer goods and services market move on the fast lane to serve their best by manufacturing what customers need. This is a story of a leading FMCG player who elevated their operational experience by transitioning to Oracle Cloud Infrastructure (OCI). This shift towards cloud environment has eliminated aging hardware constraints, strengthened security posture, and rooted the scalable foundation for futuristic transformation.

Overview

Toiling with a hard luck, the FMCG organization had to deal with end-of-life application versions, operational risks, and an infrastructure due for refresh. It needed a sustainable roadmap that can make the organization accelerate their workloads at scale. A trusted investment into Infolob’s cloud consultants led to lift and shift of both Oracle EBS and Siebel applications to OCI with upgrades for modern releases, high-level security controls, and a multi-environment cloud footprint, powered by Oracle Exadata Cloud Service.  

This modernization brought the OPEX advantage for the player – from improving performance to bolstering the technology transformation journey.

Business Constraints

Being the global ambassador for its food brands, the organization depended heavily on two enterprise systems:

  • Oracle E-Business Suite (EBS) for core financials, procurement, distribution, and supply chain.
  • Siebel CRM for sales management and customer engagement

However, the stability and security were compromised because of the following reasons:

  1. Outdated application versions: Both the systems had reached the end-of-support phases, exposing the business to security vulnerabilities, high maintenance costs, performance inconsistencies, and increased dependencies on existing infrastructure.
  2. Imminent hardware refresh: The on-premises hardware has reached to an extreme, burdening the enterprise with high renewal and replacement costs, limited scalability, and operational alerts affecting uptime and business continuity.
  3. Increased OPEX: Leadership had a focus on comparing traditional on-prem costs with promised savings and operational agility offered by Oracle Cloud Infrastructure.
  4. Criticality for a future-proof approach: The long-term modernization required a stepping stone thant can eliminate all the above challenges backed by automation capabilities along with consolidating additional workloads at later stages.

Our Right-to-Fit Solution

Our seasonal experts identified several core opportunities to enable a safe, optimized, and value-driven migration.

  • Oracle Apps cloud manager: Reduced lifecycle management for EBS environment, eliminating provisioning, patching, cloning, and administration time.
  • Zero downtime migration: It has safeguarded data integrity with seamless user transition, ensuring operational continuity.
  • Exadata cloud service for database: Providing the customer intensity and data volume, ExaCS was chosen for high I/O throughput, smart scan acceleration, scalable compute and storage, and guaranteed SLAs for mission-critical workloads.

Scope Delivered

Oracle EBS Upgrade and Migration

  • Upgraded Oracle EBS to 2.8
  • Upgraded the database to 2.0.4 and deployed on Oracle Exadata Cloud Service
  • Implemented ZDM for near-zero downtime migration
  • Provisioned full OCI infrastructure for:
    • Production
    • Non-production
    • Development
    • Test
    • Patch environments
  • OCI foundation setup
    • VCN creation
    • Subnets and route tables
    • Security lists and policies
    • Object storage and block volumes
    • Identity and access management alignment

Siebel CRM Modernization

  • Upgraded Siebel from 8.1.1.11 IP2013 to IP2021
  • Migrated Siebel to OCI
  • Implemented Oracle Identity Management (IDM) for unified authentication
  • Migrated underlying databases and integrated modules
  • Streamlined application integration frameworks

Disaster Recovery

  • Business continuity compliance
  • Fast failover
  • Regular DR drills
  • Replication policies aligned to RPO/RTO needs

Advanced Cloud and Network Configuration

  • Oracle Cloud Manager for lifecycle automation
  • FastConnect for dedicated, high-speed connectivity
  • IPSec tunnels for secure hybrid communication
  • Bastion-as-a-Service for controlled administrative access

Business Outcomes

  • Major cost savings on hardware and hosting such as server refresh, ATS renewals, data center hosting charges, or on-premises maintenance overhead.
  • Improved scalability with Oracle Cloud
  • Sophisticated security & compliance
  • High availability architecture and operational stability

Through a precise, secure, and future-focused modernization journey, Infolob enabled this FMCG manufacturer to exit aging infrastructure, upgrade mission-critical applications, and unlock the operational benefits of Oracle Cloud Infrastructure.

Conclusion

Infolob spins the wheel of transformation by modernizing your existing architecture rather than reinventing the wheel. Beginning with an assessment, we identify the potential challenges and opportunities to match your business for the evolving technological landscape. Our proven success record shows how trustworthy players are collaborating with us for their transformation journey with multicloud excellence we own.

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