Oracle Audiences is now set to play as the backbone of Amazon DSP, delivering the users the essentials of building impactful, bulls-eye ad campaigns on Amazon and everywhere, via a gamut of offline-source, activation-ready, behaviorally-backed, audience data – spanning across retail, ecommerce, automotive, B2B, consumer goods, telecommunications, entertainment, finance, and other industry verticals.

As a measure to meet additional hybrid and workload mobility requirements, Oracle has announced VMware HCX Enterprise — embedded, however, as an option — in the Oracle Cloud VMware Solution. This release opens great many value propositions for the users, comprising agility, scalability, control, ease of operation, and more. Click to explore.

Already utilizing the benefits of the Oracle Cloud Free Tier, and the Always Free services? Get ready for the much-awaited additions to the team. The Oracle APEX and the Oracle Autonomous JSON Database, are now available for an unlimited period, at free of charge.

By introducing Jenkins’ continuous integration/deployment/delivery (CI/CD) workflow capabilities, in the new ARM initiative (ARM compute, storage) on OCI, Oracle is eliminating all the complexities of the infrastructure to create an unhindered and fertile development environment for ARM applications.

Oracle on Tuesday released a new line of cloud compute instances on OCI that are Ampere’s Altra® and ARM-based cloud-native servers at just 1-cent per hour for every core. This is a significant leap in enabling the ARM community to build, test, and deploy on the futuristic and sustainable hardware — both economically and environmentally.

The Oracle MySQL Database Service, powered with HeatWave and Oracle Cloud, is freshly discovered to outperform AWS Aurora — in terms of performance in data preparation, query runtime, and analytics. And, the most surprising part is that the Oracle MySQL Database Service costs only 1/3rd of the AWS Aurora.

Conveniences attributable to local data residency, and redundancy, including physical security, regulation, disaster recovery, low latency, real-time volume replication, failover, etc., are now two-fold for enterprises operating in Brazil.

New Exadata System Software Release 21.2 is on the queue. Find out all the major / minor changes in the upgrade before installing it on your Oracle Exadata Database and Storage Servers.

Dedicated Region Cloud@Customer brings you the best of both worlds, by offering you a consistent, and affordable pricing regime applied to Oracle’s public cloud service, while also extending its performance SLAs to your ‘public-cloud-enabled’ data center. Compared to AWS Outposts, Cloud@Customer is by far the single best option available today. Read on to discover the specifics.