Collecting, filtering, and enriching data for decoding customer behavior is the largest fragment of work an advertiser has to accomplish for a successful campaign. In terms of diligence also, customer behavior is the most intensive of all. However, thanks to two of the most popular platforms – Oracle Audiences and Amazon DSP – advertisers can seamlessly perform the heavy-lifting via a bunch of clicks, in fact, not even that, because they can get every piece of the actionable insight, intelligibly presented on the individual dashboards. And, the good news is, Oracle Audiences and Amazon DSP are now collaboratively assisting advertisers, on the Amazon online store and beyond.

This refining of the advertising experience for advertisers on Amazon and other online e-commerce platforms could not be more apt in a time when online retail is set to achieve $843 billion, in the wake of pandemic-ridden, however, a hyperconnected world. From groceries, work-from-anywhere (WFA) essentials, to academic, medical, and fitness/dietary supplies, everything is bought on the internet. Not to mention, entertainment and leisure, through online streaming, gaming, social media, etc. It is quite certain that many more examples will be in the picture, such as telemedicine, and perhaps, augmented reality workplace integration, soon.[1][2]

And, as customers spend more time making all these forms of online purchase a reality, the occasions for advertisers to discover and engage with them via the online channels are also broadening. Hence, this collaboration could mean many visible, and between-the-lines breakthroughs in the process of decrypting customer behavior, and customer acquisition.